She's the golden girl of morning TV, loved by the nation's mums who tune in daily for their fix of the wholesome blonde as famous for her hourglass figure as her regular fits of the giggles. And This Morning presenter Holly Willoughby's beloved blouses and flattering midi-length skirts were an undeniable part of the mum-of-three's appeal for the audience at home. But her once modest style has seen something of a shake up in recent weeks, with the 36-year-old host showing off a newly svelte frame in an array of body-con dresses, leather trousers and increasingly flirty hemlines. Holly's steady overhaul - which has also seen her ramp up her sunkissed highlights to an icy shade of platinum blonde - culminated in an appearance on the Jonathan Ross show in a thigh-skimming sequinned mini dress, her raciest outfit yet. It seems the star, who shares dressing room snaps of our outfits with her fans on Instagram each morning.. .
She's gone from the family friendly face of morning television to high fashion maven, after Holly's Ashish rainbow dress sold out in all sizes.
But it's unlikely the mums who rushed to snap up the New Look tops Holly once sported on This Morning were the women forking out over £1,400 to emulate her latest look.
The Wizard of Oz inspired dress, which has been intricately hand-embroidered, may come with a hefty price tag but has already sold out in every size on etailer Matches Fashion. The luxury online retailer caters for high-end fashionistas and celebrities, providing looks picked straight from the runway, and it seems Holly's latest outfit choice has proved a hit among customers. As part of the mother-of-three's daily outfit documentation on Instagram, she posed a sneak-preview before heading to join Jonathon Ross for his show that airs on Saturday night.
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